As a result, big changes (that we here at Studio William wholeheartedly welcome!) are finally being made by governments across the world.
On January 18th EU member states confirmed the provisional agreement reached between the presidency of the Council and the European Parliament on a new directive to introduce restrictions on certain single-use plastic products. In 2021 European citizens will say goodbye to plastic cutlery, plates and straws amongst other unnecessary items.
But while the demise of disposables is nigh, busy lifestyles requiring food and drink to go is on the rise. Dubbed the ‘Counter-Revolution’, which began as a humble supermarket sandwich selection, has broadened to an incredible variety of ready-to-eat international cuisine, set to be worth a whopping £23bn by 2022. Quick service restaurants have really come into their own too, offering those grabbing a bite on-the-go the option of treating themselves, speedily, to something just a little more indulgent. We eat at our desks, we pack lunches for the children every morning, we eat in the car or on the commute.