A Chemical-Free Romance

The amazing offerings from all-natural, eco-friendly cleaning product brand TINCTURE London is our latest obsession. Driven by a passion to make the world a safer place through the creation of 100% natural, non-toxic, sustainable household cleaning formulations. But, without compromising on luxury and excellent results. This is one company making strides to bring a vital, environmental change to the heart of every home.

A carefully selected array of anti-microbial, anti-bacterial and anti-grease and grime essential oils, botanical extracts and active silver, inspired by ancient monastic wisdom and the healing power of plants, is what’s inside each stylish recycled and refillable bottle. Not a synthetic chemical in sight. The spa-like natural fragrance makes washing up a joy, and the gentle but effective action of every component means the very best care for your Studio William cutlery.

Did you know, the air inside a typical home, school or workplace is up to five times more polluted than the air outside? Or that the World Health Organisation estimates seven million premature deaths a year worldwide are linked to air pollution, largely caused by household cleaning products? Or that the chemicals found in standard cleaning products and cosmetics are polluting our seas and agricultural land, beyond repair?

SW: Tell us about your brand – what’s the story?

AD: TINCTURE was started out of a pure passion.

My eldest son, Freddie, had suffered from severe asthma and allergies from a very young age and I was increasingly concerned about the toxins and pollutants he was exposed to, both outside and inside our home. During the worst periods, we would have to run an enormous Swiss air purifier day and night in his bedroom, as well as other areas of the house in a desperate attempt to aid his symptoms. My strategy was simple: if I cannot control his exposure to the outside pollution and pollen, I will endeavour everything possible to try and control his inside environment!

In spite of my indoor “clean air” strategy, I noticed that his symptoms worsened or seemed to be triggered in certain areas of the house, especially during his bath routine. My eldest daughter started to develop dermatological problems. This forced us to look much more closely at her bathing routine and consider what chemicals she might be exposed to when washing. I wanted more than anything to protect my children in their own home.

As I started finding out more about the issue of toxins in the home, I came across a shocking body of research (UK and US EPA) which revealed the air in a typical home, school or workplace is, on average, up to five times more polluted than the air directly outside and how it affected our lung and respiratory health and wellbeing, in general. Researchers identified the main culprits being the volatile chemical compounds (VOCs) released by the chemically based household products such as cleaners, candles, diffusers, plug-ins and air fresheners. As I continued reading and learning, I began to realise just how enormous the impact household chemicals were potentially having on my family’s health and wellbeing and this is where my TINCTURE journey began.

I needed no further incentive to remove as many toxic products from my home as possible, and I started testing different household products and soon discovered that many so-called “ECO” products still contain substances, which are not only harmful to health and wellbeing but also our environment.

I couldn’t find anything that was genuinely toxin-free and that did not exasperate my kids asthmatic and dermatological conditions, so I decided to create a range of cleaning and lifestyle products myself, which I could trust to be not only 100% natural but also totally safe to use around my children and pets.

The result is TINCTURE and I am deeply passionate about it. It is the only 100% natural and effective cleaning and lifestyle product collection in the UK, made with pure essential oils, botanical extracts and antimicrobial silver. A lot of scientific research went into the development of Tincture’s formulations with their essence being inspired by ancient monastic wisdom and the healing power of plants; I firmly believe that nature provides us with solutions and that we must harness the power of these amazing herbs and plants: this is how “Tincture” was born!

SW: Why is choosing natural so important?

AD: Toxic chemicals are everywhere. We’re surrounded by so many daily household products which are so chemically loaded that the cumulative effect on our health and wellbeing is tremendous. Symptoms and ailments caused by this are extensive: fatigue, mental instability, sleep problems, disruptions to our endocrine and respiratory systems. There are links to cancer.

In a world where we have “abused” the application of man-made materials such as plastic and chemicals (now causing huge threats to our planet’s ecosystems, our oceans and all aquatic life) means that we should turn to nature again and use natural ingredients wherever possible, in line with sustainable and zero- waste goals!

SW: What sets the TINCTURE range apart from other natural cleaning products?

AD: 93% of children breathe air that contains higher concentrations of pollutants that are deemed safe for human health. We spend 90% of our time indoors whether that is working, sleeping, learning or playing. Unfortunately, we are becoming an ‘indoor generation’ and the effects of air quality inside are having serious, long-lasting and damaging effects on our health.

At TINCTURE, we’re on a mission to improve the air quality in our homes and, in turn, improve our health. All our formulations are truly 100% natural and have been formulated to a brief which has our strong viewpoint: “no adverse effect on indoor air quality” at its core.

Furthermore, we are dedicated to our sustainability goals. We have developed a range of products which includes glass refill options, 5l refills and mini testers, all made out of 100% recycled plastic. Our white antimicrobial bottle is unique as the material incorporates silver technology, which makes our bottles safe to be used and refilled multiple times without the fear of any microbial growth in or outside of the bottle.

SW: What are your ‘hero ingredients’? Why did you choose them?

AD: We work with high quality 100% natural essential oils, which have been included due to their antiseptic, antimicrobial and healing properties. These pure oils also smell amazing, so there’s no need for extra fragrance.

All our cleaning formulations include a special TINCTURE blend of essential oils, carefully selected and balanced in accordance with its duty and area of application: bathroom, floors, surfaces, windows etc. The oils we use have many additional active properties such as antiseptic and antidepressant qualities to not only boost product performance but also enhance our wellbeing.

For example, Bergamot has been found to have both antibacterial and anti-fungal properties against Campylobacter, E-Coli, Listeria and Staphylococcus. Studies also supported, both physiologically and psychologically, the use of Bergamot at alleviating symptoms of stress, anxiety and depression. Bergamot is one of the ingredients we use in our TINCTURE formulations.

SW: What do you feel makes Tincture and Studio William a perfect match?

AD: I believe that both companies are purpose-driven businesses with strong ethics and core values at their heart. We both try and push boundaries and act as pioneers in our respective fields.

We totally admire what Studio William have achieved and are proud and thrilled that they have chosen Tincture products for the care of their amazing cutlery collections!

Quality and performance are at the core of our formulations, principles which we both share and respect.