ACID has come a long way since it’s humble beginnings back in the 1980s when Dids Macdonald, then a successful product designer, teamed up with the IP lawyer who helped save her own designs from being stolen to launch what it is today.
Promoting design originality and taking action against those who try to steal it, ACID has created a safer trading environment for it’s members and has raised awareness worldwide on respect of design, compliance and ethics.
Moving forward, ACID’s mission is to eradicate design theft and keep campaigning for criminal provisions for unregistered rights, IP respect within CSR and the introduction of exemplary damages that really hurt. Post Brexit, ACID hopes to ensure that UK designers will not be left at a disadvantage.
All-in-all ACID will continue to defend designers, just like Studio William and help to keep what’s ours ours and what’s yours, the real deal.