Remember when we told you how different materials affect your taste-buds? Well, plastic is a big a culprit as any for taking flavour down a notch and what’s more, it also ‘cheapens’ the experience too. In studies led by Professor Charles Spence, it was revealed that people not only rated the same yoghurt eaten from a stainless steel spoon 15% tastier than when eaten with a plastic spoon, but he also discovered that people were actually willing to pay considerably more for food eaten with high quality cutlery. It doesn’t really matter whether or not you’re planning on selling your food – we think this speaks volumes about the overall impact.
If that’s not enough to get you thinking that maybe your Studio William cutlery should be making an appearance at this year’s BBQ, perhaps the affects that single-use plastics on our planet will. Plastic takes hundreds of years to break down in the environment and it poses a huge threat to wildlife and our own wellbeing. The BBC recently announced that they are planning on eradicating single-use plastics from their operations by 2019, starting with plastic cups and cutlery. If we all followed suit, we could make a big difference to the world.